Experience

Career Skills and Knowledge

Integrating Media Campaign Planning & Omni-Channel Execution,
B2B Marketing
Social Media (Community Management, Strategy, Content Creation, Growth Hacks, Analytics, Plan Calendars, Design),
Copywriting (Email, Blogs, Website, Caption Postings, Assets),
Sem & SEO (Optimize Website Copy, Keyword Mapping, SERP Title Tags/Meta Description Writing, Internal Linking),
Auditing (Competitor Analysis Research, Internal Assets),
Marketing Collateral (Online Vs Physical Assets, Syncing Digital and Traditional Marketing Efforts).

Highly Adaptable and Emotional Intelligent
Teamwork and Solid Creative Problem-Solving Skills with A Solutions-Oriented Methodology
Reliable and Quality Focused
Analytical with an Attention to Detail
Value Mindset

July 2023 – current

Developed and led omni-channel marketing strategy, incorporating web development plans and crafting SEO-optimized content for social media profiles, emails, web pages, and blogs to enhance brand presence, organic reach and search engine rankings.
Implemented and executed a successful email marketing campaign, driving increased engagement and conversion rates, surpassing industry benchmarks, and achieving 15+ MQL’s.
Utilized social media techniques for an awareness campaign, achieving an average click-through rate (CTR) of 4.89%, outperforming the financial sector average of 0.60%.
Coordinated cross-functional teams in marketing campaigns, fostering collaboration and significantly increasing brand visibility and web presence.
Conducted comprehensive market research through surveys across various channels (social media, email, and phone), engaging 45 participants, and resulting in the creation of accurate consumer personas.

2022 – current

Responsible for omni-channel strategy and execution including web site development, SEO, Social presence, CRM integration, Data Analytics, and Trade Show Marketing.
Coordinate with a branding expert while providing the content for a tradeshow display, that resulted in 40+ MQL’s.
Utilize social media marketing to increase awareness and interest in the brand that resulted in gaining 50% more followers and a consistent click through rate (CTR) of 4% or more per post.

2022

Created compelling content and implemented SEO off-page (inbound links/domain authority) & on-page (title tag/metadata), that resulted in a 20% increase in user engagement with the website, and a 15% increase in MQL’s.
Executed an email marketing drip campaign via Power Automate, targeting current customers, resulting in 20+ more MQLs.

2021 – 2022

Edited 15+ movie review blogs, while implementing SEO off-page (inbound links/domain authority) & on-page (title tag/metadata), that resulted in a 25% increase in user engagement on the website.
Consulted on YouTube video production & logo design to achieve a more targeted and visually appealing aesthetic.