Welcome to My Marketing Coordinator Portfolio!
Every business needs a strong marketing journey! Below you’ll discover a selection of various projects showcasing how I enhance the brand, engage narratives, build meaningful connections, and drive results through strategic content.
From attention grabbing articles and posts, to newsletters, to interactive social media campaigns. Each piece highlights the importance of targeting a specific consumer persona. Fostered by understanding what customers desire and how the respective business can deliver on those needs, create engagement alongside growth.
Email Marketing
This is a follow-up automated email, targeting cannabis merchants to re-engage their interest and encourage completion of a marketing research survey.
I repurposed a high-performing Facebook post into a targeted email newsletter for current agents, driving engagement and reinforces brand authority.
Event Marketing
The images features a tri-fold flyer I designed and wrote for a lending conference to attract tribal merchants and highlight the benefits of choosing our payment processing solutions. In addition to creating the copy and design, I managed production by selecting the print facility to ensure quality and cost efficiency.
This image is from the WSAA conference, where I helped set up our booth. I collaborated with a creative expert by developing the content and design, while he refined the final version in Adobe InDesign.
Website Design - SEO & GEO
I revamped www.intpaypro.com with new content and design to create a user-friendly site optimized for SEO and GEO (Generative Engine Optimization). The redesign was aimed at effectively targeting both low-risk merchants and agents who manage portfolios of low-risk merchants.
LinkedIn Articles
This article is part of a lead generation marketing campaign, targeting small cannabis merchants. Read the full article:
Discover the Ultimate Crypto to Fiat Cannabis Solution
This article was created to educate agents and position Elite Pay as a trusted partner and an industry thought leader. View the article:
AI Agent Payments: A Technological Revolution
Social Media Marketing
This is a Facebook infographic geared towards agents serving merchants. View the infographic: https://www.facebook.com/share/p/19fY72KhU2/
The image above is from a LinkedIn carousel. It’s part of a lead generation campaign, aimed at telehealth merchants. View the full image carousel: How to Ensure Cannabis Payment Compliance
The image above is from a LinkedIn video targeting cannabis merchants, as part of an awareness campaign to showcase our values. Click the link to view the video:
Empowering Women in Weed LinkedIn Video
This LinkedIn video targets agents serving merchants and was designed as an educational resource. Watch the video:
Guide Merchants Toward Smarter, Safer Payments
