Welcome to My Content Marketing Portfolio!
I’m excited to present a glimpse of my content marketing journey. Here, you’ll discover a collection of projects that showcase my dedication to crafting engaging narratives, building meaningful connections, and driving results through strategic content. From captivating article posts to interactive social media campaigns, each piece highlights the significance of precisely targeting the right consumer persona. Join me in exploring the art of effective communication and its impact on audience engagement and brand growth. Ready to dive in? Let’s embark on this journey together.
The excerpt above is from a follow-up email sent during the interest stage of the customer journey for Elite Payment Processing, specifically targeting cannabis merchants. After receiving an initial awareness email, these merchants didn’t complete the survey or engage with any links. As part of our automated email sequence, this follow-up was sent one week later to re-engage their interest and drive completion of our marketing research survey, to which they had previously agreed via phone. Click the link to view the full email, which I both designed and wrote:
The image above is from a Facebook animated video (a short, single-scene video) that I wrote and designed. This video is part of an awareness campaign for Elite Payment Processing, targeting small cannabis merchants. Its purpose is to highlight our commitment to charity and demonstrate how our solution can boost cannabis business sales. Click here to watch the video: Cannabis Sales Tracking Tool Short Video
The image above is from a LinkedIn article I wrote, for which I also created the cover photo. This article is part of a lead generation marketing campaign for Elite Payment Processing, targeting small cannabis merchants. The keyword for SEO purposes is “crypto to fiat”. Click here to read the full article: Discover the Ultimate Crypto to Fiat Cannabis Solution
The image above is from a LinkedIn image carousel that I wrote and designed. It’s part of a lead generation campaign for Elite Payment Processing, aimed at a target audience of small cannabis merchants. The key SEO term is ‘cannabis payment compliance.’ Click here to view the full image carousel: How to Ensure Cannabis Payment Compliance
The image above is from a LinkedIn video for which I wrote the script and produced the content. Targeting cannabis merchants, this video is part of an awareness campaign designed to showcase Elite Pay’s values and make the brand more relatable. Click the link below to view the full post and video:
The photo shows our Integrated Payment Processing team with partners, in front of our display at the WSAA conference. We attended the conference to attract new agents for our business. I provided guidance and direction for the creative team to develop the final presentation.
I’m currently revamping the Integrated Payment Processing (IPP) website into a new SEO-optimized powerhouse, specifically targeting low-risk agents and merchants in the retail e-commerce sector. The carousel above features draft images for the ‘eCommerce Payment Solutions’ page on www.intpaypro.com, showcasing the content and design I developed. This 16-page series is strategically designed to boost SEO through both on-page and off-page optimization techniques. Once reviewed, this page will be ready for publication.
The images above show the front and back pages of a flyer distributed at a Southern California cannabis conference, attended by numerous cannabis companies. This flyer was designed to attract cannabis merchants and encourage them to switch their payment processing to Elite Pay. I created both the design and the copy for this flyer.